With continued uncertain economic conditions and increasing consumer price sensitivity, retailers seem far more apt to ignore customer data and look instead to competitors' prices to make pricing decisions than they were just a year ago. Why are retailers apparently struggling to understand the effects of pricing decisions and failing to capitalize on customer purchasing data?

由于持续不明朗的经济条件和日益增加的消费价格敏感度，与一年前相比，零售商似乎更倾向于忽视客户数据带给他们的财富，转而应对竞争者的价格来制定定价策略。为什么零售商表面上正努力领悟定价决策的效果，却不能充分利用顾客购买数据呢？

According to a survey investigating the behavior of smartphone owners in grocery and drug stores, nearly 75 percent of consumers would switch brands if offered real-time mobile promotions delivered to their phones while shopping in a store aisle. How would you rate the potential of in-store mobile promotions to motivate consumers to switch brands?

据一项关于智能电话持有人在食品杂货点和药店购物的调查显示，将近75%的消费者在购物期间如果他们的手机接收到实时移动促销，会改变品牌选择。您如何评价店内移动促销诱发消费者转变品牌的潜力的呢？

It's not new news that retailers are looking to upgrade their private labels. Today, many see the creation of national brand equivalents at a lower price as the starting point for their business and are now looking to deliver super premium items at premium level prices. What are the keys to success in the premium and super premium segments of private label?

零售商们正着手于升级他们的自有品牌，这已经不是新的新闻了。如今，许多商家把在一个较低的价格基础上创建全国性品牌视为他们业务的起点，并且正着手以极有吸引力的价格提供超优质的商品。在自有品牌商品的优质和超优质细分市场部分成功的关键点有哪些呢？